New strategic partner of Jordan Lacke GmbH
Edgar Borrmann GmbH & Co.KG benefit from Jordan Lacke GmbH’s new distributor concept.
At the beginning of this year Jordan Lacke introduced their new distributor concept to the market. Within the scope of this concept the East Westphalian paint manufacturers strengthen their distributors. Edgar Borrmann GmbH & Co.KG from Fernwald (Germany) have been appointed a strategic partner.
Within the scope of their new distributor concept Jordan Lacke go new ways with selected pilot distributors. A multitude of various options of marketing support has been made available to the commercial partners. E.g. different forms of advertising can be equipped with their own company logo to increase the awareness of their own brand and that of the Jordan Lacke brand. Joint activities can also be developed to canvass the market even more purposefully and to reach new customers.
Furthermore Jordan Lacke offer their partners professional assistance, besides others in the technology and communication field in order to intensify and further extend the existing customer relationships in the long term.
Edgar Borrmann GmbH & Co.KG from Fernwald were the first distributors to obtain the status of a “strategic partner”. For many years this company has been Jordan Lacke GmbH’s realiable distributor. In the course of the new distributor strategy an agreement has been made by both companies regarding a purposeful joint marketing.
The first joint activities such as the postal dispatch of mail shots for acquiring new customers are already being implemented. Further, already decided actions are to be implemented within the first six months of this year.
The structures existing so far are to be strengthened and successfully developed for both companies through joint activities and further advertising measures.