FURTHER STRATEGIC PARTNERS
Expansion of the concept from North Bavaria to Luxemburg:
JORDAN Lacke strengthen their partners with the distributor concept introduced at the beginning of this year: The companies Julius Spillner GmbH & Co. Farben KG from Kitzingen (Germany) and Peintures ROBIN S.A. from Luxemburg have been appointed as strategic partners.
The best possible sales and marketing- related support of the distributors is paramount for the partnership. The target is to always optimally support customers regarding technical questions about the JORDAN Lacke product range. This distributors concept also includes marketing measures that have been especially tailored to the partner’s requirements. Existing customer relationships are intended to be deepened and the expansion of the customer base to be supported by means of different campaigns.
Julius Spillner GmbH & Co. Farben KG from the Northern Bavarian Kitzingen is a new strategic partner on the paint specialist’s side. This company is a long-standing distributor of JORDAN Lacke and has gained sound experience in surface finishing. Thanks to their reliability and high-quality consulting and service by the qualified office and field staff Spillner GmbH is an ideal partner for JORDAN Lacke.
Peintures Robin S.A. was the first partner to be acquired abroad for Luxemburg. This company also has a long-standing expertise about the JORDAN Lacke products and in the future they will – besides others – benefit from an expanded product range.
The first common activities have already been carried out with the new partners with a view to purposeful market development, e.g. by the postal distribution of mailings and the joint supervision of customers by expert consultants of both companies.